I know I’ve been on a rant lately about things you shouldn’t do. Unfortunately, we’re going to have to do one more this week, and that is because an outfit in town did some things they should not have done and knew better. If you’ve been to any of my classes or watched very many of these internet tips, you know that we never name names of somebody who doesn’t quite get it right. Anyone who’s learning how to do this marketing thing properly, we don’t pick on. But in this case, it was a company that did something they shouldn’t of done and knew darn well they shouldn’t be doing it. So we’re going to call them out on the carpet for it. It happens to be one of our competitors, an outfit by the name of Colorado Springs Marketing. They went on our website as a guest and wrote a reply to one of our articles, which we allow and we encourage. But when you see what they did, you’ll understand why this is bad behavior. First of all, let me just read yo the reply that they left on our website:
“Thanks for the post, guys. Colorado Springs is an interesting market. Since becoming a Colorado Springs property owner, I have seen highs and lows. There was the boom of high-tech in the seventies; and then record foreclosures in the early eighties. I saw the Condo across the street, sell for $36,000, which has been appraised at $130,000! No longer true. With the military away, this negatively impacts the Colorado Springs rental market; and with real estate market generally sluggish, and foreclosures rising, we face challenges with Colorado Springs property rentals in 2007 and 2008!”
I’m not sure that 2007 and 2008 has to do with it because obviously they posted this in what is now June of 2011. We’re not in the real estate market, they’re not in the real estate market. It didn’t take us any time at all to figure out what they did. We looked up the IP address of the computer that left the message on our website and it was an IP address in the Philippines, even though we’re talking about a company here in Colorado Springs. Clearly what they had done was pay someone in the Philippines to surf the web, find websites that talked about Colorado Springs and marketing, and put up a fake message about real estate so that it would trigger the search engines to rank their website higher on the terms “Colorado Springs” and “marketing”.
If you take our internet class, you know how this linking key words thing works and they’re obviously trying to get their page to rank higher on the search engines like Google and Yahoo by having their site linked to a website that talks about Colorado Springs and marketing—even though their fake message was about real estate. Now, they clearly know this is wrong; and this is as ridiculous as me going into their company and nailing a sign on the wall that says, “Shop at my company.” Bad manners, bad behavior, and something they shouldn’t be doing. And now you know as well this is no way to carry on a marketing campaign, internet or otherwise; something to keep in mind. This is Lance Haverkamp for Topline Marketing in Colorado Springs. We’d love to see you at an upcoming workshop. You can find us online at toplinecolorado.com or just pick up the phone and give me a call at 359-5501. Thanks a lot.