Master Marketing Class
Broadmoor Lake
Enroll Now for the next 8 week Master Marketing Class!
- Learn how to take control of your marketing
- Never worry about having enough leads
- Discover how to manage a huge number of leads, easily
- Determine how to build a pipeline to move your leads into customers
- Find ways to sell more to each client
- Stop losing 20% of your old customers every year
Eight weekly meetings, homework, books, support, think-tanks & more.
Everything you need to explode your market share and your profits!
Want to know more? OK, here’s a rough outline, the details vary from class to class because the information is always bleeding-edge fresh!
- Trackable results, which ads worked?
a) Separate phone numbers for each ad placement
b) Separate email address for each ad placement
c) Separate coupon codes for each ad placement - Test, test, & retest; tweak your ads (at least) every month
a) Change the offer
b) Change the headline
c) Change the colors
d) Maximize readability - Better targeting = lower advertising costs
a) Who are your best clients & what do they have in common
b) Now, where do we find more of them?
c) Compile or purchase a list of people just like them
d) Now target those people to slash your advertising costs - Establish a prospect tracking system
a) Rubber-banded business cards or sticky notes is not a system
b) A real filing system in a box, is the minimum you need
c) Contact management software is cheap or free these days
d) Fully automated online client tracking & sales system costs thousands, is it worth it? - Follow-up is required to close more sales
a) written thank-you for meetings
b) Monthly email with special offers
c) quarterly fax of price-list & a coupon
d) quarterly phone-call “Anything new we can help with?” - Easy, large orders come from professional sales skills
a) Understand exactly what the customer needs
b) Only offer appropriate solutions; politely walk away if you’re the wrong vendor for that prospect, explain why, refer out the business if possible
c) Provide a complete solution for customer needs, never recommend a low-cost, under-powered solution to make a quick sale.
d) Follow-up after the sale to make sure everything’s OK, fix any problems, and see if client has any additional needs. - Testimonials & referrals
a) Send a written thank-you for sales
b) Send a written questionnaire asking “how did we do”
c) Get a video or audio clip of good testimonials
d) Offer gifts or payment for referrals, and follow-up to get those referrals - Stop attrition
a) Publish a client newsletter with coupons & referral bonuses
b) Free annual review or follow-up call to all clients
c) Fun contests for existing clients
d) Invite clients to get involved with your activities, service club and charities—build relationships beyond just vendor & customer
Full tuition is just $2,000 for the entire eight week session, which includes everything! Even books and lunch! Call to learn about times, locations, rates and the fantastic bring-your-friends discount; (719)359-5501 or email.