Generating More Customers From Your Leads
We’ve just talked about the importance of increasing the number of inquiries or leads into your business, using a number of proven marketing strategies.
So all things being equal, because you’re processing more inquiries you’ll automatically get more customers. That’s great.
But we can also improve the percentage of inquiries that convert into customers (your sales conversion rate). So for example, instead of converting say 20 inquiries from every 100, by using a number of proven strategies, you could increase your conversion up to 30%, giving you 30 customers for every 100 inquiries.
Improving your sales conversion is absolutely critical to you. Why?
Because when more people buy from you, you take in more money so you make more money. The more people you add to your customer base, the larger it becomes and the more people you have to go back to, for additional and repeat sales.
You see, most business owners don’t really think they can improve their sales conversion rate. They just accept whatever it is. In fact it’s because they don’t realize you CAN improve the conversion rate that prevents them from stepping back and doing something about it.
Perhaps the easiest to improve, yet most overlooked area in any business is sales conversion.
That’s why we have a huge menu of strategies to choose from.
Every single strategy (chosen from our Foundation Strategies, Instant Results Marketing Strategies, and Treasure Chest Marketing Strategies) can be used in every single business, to achieve often startling results.
But let’s face it, you don’t need startling improvements in sales conversion to give you startling results.
For example, if you’re already getting a 20% sales conversion rate (10 customers out of 50 inquiries), and by applying a number of sales conversion strategies, you improve your sales conversion by 50% to 30% – this small increase will give you 15 customers – that’s five more and the beauty of sales conversion is all our strategies are FREE to apply. That’s even better news!
Here’s a good example…
One of our ‘Client Partners’ is in the telecom industry. They basically sell phone systems and packages to their customers. They have a number of great ways of generating leads but before we got involved, their conversion of these leads into sales or customers was very low (if memory serves me right it was about 12%). Now the business was still successful at this level, but clearly there were big improvements that could be made.
So we got to work. Literally within about two weeks of implementing some very potent sales conversion strategies, the ‘Client Partner’ went from 12% right up to 28% sales conversion. In other words instead of generating 12 customers for every 100 inquiries they were getting 28.
That’s an increase of 233%. One of the strategies we applied was a ‘risk reversal’ or ‘guarantee’ (see Suicide Strategy 8). Here’s the guarantee…
If we can’t reduce your monthly telephone bill by 20%, we will not only pay for your next 3 months’ bills, we will also give you $200 in cash for your time, effort and trouble!
Now by using strategies such as…
‘Call to Action’
…plus a host of other strategies it’s relatively easy to increase your sales conversion rate by large percentages! The result? Big increases in new customers!